Services

Applied generative content for teams that publish under pressure

We install editorial systems — not slide decks about AI. Every engagement ships artefacts your comms team can run without us in the room.

Writer working across dual screens in the content atelier

Content-AI sprints

Our signature four-to-six week engagement takes a narrow slice of your publishing operation — product descriptions, nurture emails, support macros, executive bylines — and builds a working pipeline on live briefs. You provide access to approved copy, brand guidelines, and two to three stakeholders who can make editorial decisions quickly. We provide senior writers, workflow design, prompt libraries, and integration guidance for your existing CMS or marketing automation stack.

Sprints begin with a voice audit: what you sound like today, where drafts drift, and which channels suffer most from inconsistent tone. Week two focuses on retrieval architecture and model configuration. Weeks three and four run parallel production with daily editor review. The final week covers documentation, training, and a candid retrospective on what to automate next versus what should remain fully manual.

Deliverables typically include a voice specification document, annotated prompt templates, an editorial checklist, and a recorded handoff session for internal teams. Sprints are fixed-scope and quoted upfront in Canadian dollars.

Brand-voice model development

For organizations past the experimentation phase, we build durable voice assets that outlive any single model provider. That means curated exemplar corpora, anti-pattern libraries, register maps for audience segments, and evaluation rubrics your editors can score against — independent of whichever API endpoint serves inference next quarter.

Voice model work often follows a successful sprint or runs in parallel with a broader rebrand. We collaborate with your design and legal teams to ensure retrieved passages respect trademark usage, regional spelling preferences, and accessibility requirements for plain-language variants.

Editorial workflow & governance

Volume without governance produces liability. We design approval chains that match how your organization actually makes decisions: who signs off on factual claims, when legal review is mandatory, how regional variants propagate, and where model-generated drafts must be flagged for human rewrite rather than light edit.

Workflow engagements include tooling recommendations — we remain vendor-neutral — and practical runbooks written for the people who will operate the system at 4 p.m. on a Friday, not for an architecture review board.

Editorial team reviewing generative drafts against house style

Retainer partnerships

After initial system delivery, some clients retain us for ongoing voice calibration, quarterly workflow audits, and senior editorial bench capacity during product launches or seasonal campaigns. Retainers are structured monthly with a defined hour bank and priority response times during business hours Eastern Time.

We are selective about retainer fit: we work best with teams that treat editorial quality as a product metric, not a cosmetic polish step. If you need a generic content mill, we will say so on the scoping call and point you elsewhere.

Discuss your project

Evening editorial session in the King West content studio